Ethiopia possesses a range of resources of untapped marketable potential, such as agroecology and called for efforts to unleash it to penetrate the global market, said Trade and Regional Integration Minster, Kassahun Gofe.
So as to successfully infiltrate and compete into the international trade, Ethiopia needs to act as per demands of the international market, the minister suggested.
He also stressed the need to widen and diversify products both in quality and quaintly, paving ways for Ethiopian products to successfully ascend into the global market.
Kassahun made the remark while addressing a gathering of experts, officials and academics at a panel arranged on sideline of “Buy Ethiopian” trade week.
The forum was expected to be a potential platform where diverse views that can contribute to policy formulation could be raised.