Ethiopian Broadcasting Corporation (EBC) journalists have transformed their football pitch into a vibrant Christmas competition arena, showcasing festive games across its diverse platforms.
The event, colourfully dubbed the "25-60-90 Game," was more than just a friendly match; it was a powerful symbol of EBC's rich history and its ongoing commitment to innovation.
Gathered from EBC’s most recognizable streams - EBC FM Addis (97.1), Ethiopian Radio, and Ethiopian Television (ETV) - the participating journalists traded their microphones and notepads for cleats and jerseys, showcasing a different kind of passion and dedication. The game, an unprecedented Christmas spectacle, was conceived to commemorate significant anniversaries: the remarkable 90th anniversary of Ethiopian Radio, the impressive 60th anniversary of ETV, and the vibrant 25th anniversary of FM Addis 97.1.
This year has been a year of significant celebration for EBC, marked by various events across all of its platforms, all underscoring the broadcaster’s enduring legacy.
Beyond these milestone celebrations, EBC is actively driving a strategic reform initiative called "Content for the Present and Future," aiming to modernize its content and delivery. This includes the launch of several new, highly anticipated and influential programs across all its channels, signalling a strong investment in the quality of Ethiopian media.
The "25-60-90 Game" was more than just a lighthearted spectacle; it was a public display of unity and camaraderie among EBC’s diverse journalistic family. The lively clash witnessed journalists from all corners of the broadcasting giant putting their athletic prowess on display - providing an exciting spectacle for all.
It was noted that the thrilling "25-60-90 Christmas Game" will be broadcast tomorrow morning on ETV Entertainment and will also be streamed online on Dotstream.