The Federal Democratic Republic of Ethiopia (FDRE) Government Communication Service has emphasized the importance of coordinated communication efforts to enhance Ethiopia's image during the 38th African Union Summit of Heads of State.
Recognizing the pivotal nature of this summit for the country, officials believe that strategic communication is vital for fostering a positive perception of Ethiopia on the continental stage.
In preparation for the summit, current diplomats, along with volunteer cadets from the Ministry of Foreign Affairs, are undergoing specialized training at the African Leadership Excellence Academy. This program is designed to equip them with the necessary skills and insights to effectively represent Ethiopia and promote its interests.
The State Minister of Government Communication Service, Tesfahun Gobezai, has actively participated in the academy where he provided expert training focused on the principles of effective government communication. During his sessions, he highlighted the summit as a significant opportunity for Ethiopia to showcase its achievements and advancements across various sectors.
To maximize the potential of this gathering, the trainees are encouraged to gain a thorough understanding of Ethiopia's current socio-economic landscape. They are expected to assume their national responsibilities by informing and educating summit participants about the progress and positive developments occurring within the country.
The Government Communication Service has outlined plans to organize information dissemination efforts aimed at crafting and delivering messages that resonate positively with the summit attendees. The goal is to ensure that each participant leaves with an enhanced and accurate perspective of Ethiopia, equipped with valuable insights about the nation’s growth and contributions to regional and continental objectives. This initiative underscores Ethiopia’s commitment to building strong diplomatic ties and fostering a collaborative atmosphere during the summit.