Ethiopia showcased its commitment to tourism development during the BRICS Tourism Ministers’ Meeting in Brasilia, Brazil, today.
The Ethiopian Ambassador to Brazil, Leulseged Tadese, emphasized that tourism is a key focus in the country’s ambitious 10-year development plan.
Leulseged outlined several initiatives aimed at enhancing Ethiopia's tourism sector, including the introduction of new tourist destinations designed to boost competitiveness and efficiency.
These efforts are part of a broader strategy to transform tourism into a significant source of income, job creation, and economic growth for the nation, according to the Ambassador.
Ethiopia's participation in this high-profile meeting underscores its dedication to international collaboration and sustainable tourism practices, he indicated.
The Ambassador also noted that as the country works to attract more visitors, it aims to leverage its rich cultural heritage and diverse landscapes to establish itself as a premier travel destination in Africa.