A digital pavilion to promote Ethiopia in China has been launched. A launch ceremony was held at the Ethiopian Embassy in Beijing. This digital pavilion, accessible on three major Chinese online platforms, will showcase Ethiopian investment opportunities, business prospects, and tourism destinations.
The initiative is a result of an agreement between the Ethiopian government and Grand World Group, a company involved in various investment projects. The pavilion aims to significantly increase the visibility of Ethiopian businesses and tourism in the Chinese market.
Ethiopian Ambassador, Tefera Derbew, stated that the platform will elevate the already strong economic ties between the two countries. He highlighted its role in facilitating e-commerce sales of Ethiopian products, particularly coffee, and promoting Ethiopian tourist destinations to Chinese visitors.
Leo Wanguyan, President of Grand World Group, affirmed their commitment to fulfilling the agreement diligently and responsibly.
The launch event was attended by various government officials, coffee company representatives, business associations, representatives from Chinese e-commerce companies, and representatives from several Chinese companies interested in investing in Ethiopia, AMN reported citing the information obtained from the Ethiopian Embassy in Beijing.