Prime Minister Abiy Ahmed Ali has underscored Ethiopia's strategic importance as the diplomatic capital of Africa, presenting the nation as a leading destination for international business, cultural engagement, and major global gatherings.
In a recent statement, PM Abiy highlighted Ethiopia's unique standing at the forefront of continental affairs, offering a compelling mix of business prospects and rich cultural experiences. He emphasized the ease of access to the country, facilitated by the extensive network of Ethiopian Airlines and a "world-class airport," describing the arrival experience as both "effortless and inspiring."
The Prime Minister particularly championed Ethiopia as an ideal location for the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. He pointed to the availability of modern meeting facilities, high-quality accommodation options, and rapidly developing infrastructure as key assets that make Ethiopia well-suited for hosting international events.
Beyond its logistical and business advantages, the statement also celebrated Ethiopia's vibrant cultural tapestry, diverse cuisine, dynamic music scene, and breathtaking natural landscapes, positioning these elements as factors contributing to its status as the "ultimate MICE destination."
Concluding his message, PM Abiy extended an invitation to potential visitors, urging them to "Meet in Ethiopia" and "Extend your stay," encouraging longer visits to explore the country's diverse offerings. The statement signals a strong push to attract more international events, business investment, and tourists to Ethiopia.