Ethiopia's digital economy is set for a significant leap forward with Ethio telecom's launch of 'Zemen Gebeya,' a new digital marketplace platform poised to revolutionize transactions and boost economic activity across the nation. The unveiling comes as "a conducive environment has been created for the greater implementation of national digital transactions in recent years of reform," stated Frehiwot Tamiru, CEO of Ethio telecom, on Friday, May 9, 2025.
Speaking at the launch event, Frehiwot highlighted Ethio telecom's enduring role as a pioneer in providing vital telecom and digital services. She noted that groundbreaking initiatives like Telebirr, alongside other technological innovations, have already yielded remarkable results in expanding transaction accessibility and fostering financial inclusion across the country.
Frehiwot underscored the company's strategic focus on identifying and technologically empowering key sectors crucial for Ethiopia's development and economic growth, ensuring their enhanced productivity.
The newly launched 'Zemen Gebeya' is designed to elevate the existing digital transaction system to an unprecedented level. Frehiwot explained that the platform will allow buyers and sellers to conduct their transactions seamlessly online, eliminating the need for physical meetings and cutting unnecessary costs.
Beyond facilitating individual transactions, 'Zemen Gebeya' is set to play a pivotal role in advancing Ethiopia's broader digital journey. It aims to connect businesses ranging from small enterprises to large corporations, significantly expanding market access and accelerating overall economic activity. The platform is also expected to leave a distinct mark in areas of job creation, productivity enhancement, and the nation's comprehensive digital transformation agenda.
Assuring seamless integration, Frehiwot confirmed that the essential technological and internet infrastructure required for the platform's full implementation is now robustly in place. She further added that the reliability of the trading platform had been rigorously verified by relevant regulatory bodies prior to its official launch.